In today's global marketplace, companies and organizations operate in an environment where opportunities are tempered by unpredictable events and uncertain futures. They have new challenges and a need for accelerated change. Progressive, innovative organizations with vibrant cultures will survive. Others will not.
Just as families and communities have unique looks and feels, organizations have distinct images, internal operations, and methods of doing business that determine who they are and how they are perceived by others. All of these factors are the bases for the formation of a "culture" which has the same impact internally that ethnicity or religion has in social groups.
Organizational culture, then, is the set of beliefs, values, norms and rules (both written and unwritten) by which an organization functions. Taken together, they establish the environment in which employees interact with each other and with the marketplace.